Pengaruh Pelayanan Kualitas Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Pelanggan Di Minimarket Arina Mart Payaman Solokuro
Abstract
Introduction:  This study aims to determine  the  effect  of service quality, and price perception on decisions purchases on Arina Mart Payaman minimarket customers. Method: This research uses a quantitative approach, the populations in this study are consumers who have made purchases at the Arina Mart Payaman minimarket. The sampling technique uses purposive sampling with a sample size of 100 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. Data analysis techniques using multiple regression. Finding/Results: The results showed that service quality and price perception simultaneously influence purchasing decisions.  Kefesien  determination  (RSquare)  of  0.896. This means that the contribution of the influence of the independent variable on the dependent variable is 89.6%. While the remaining 10.4% is influenced by other variables not included in this study. This means that the better the quality of the customer and the perception of price, the higher the purchase.
Keywords: Service Quality, Perception, Purchase Decision
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