The Influence of Color in Financial Reports on Readers’ Perceptions and Investors’ Investment Decision-Making

Abstract

In the era of digitalization and globalization, financial reports are often accessed online, where color can have a more prominent effect. Companies often use multimedia to present their financial reports. Therefore, a deep understanding of the effects of color on financial reports is becoming increasingly important in presenting financial information effectively to stakeholders. Based on the background explanation of the problem above, the author examines the relationship between factors that might influence audit quality, with the title "The Influence of Color in Financial Reports on Readers’ Perceptions and Investors’ Investment Decision-Making". This research can make a valuable contribution to improving the quality of financial information presentation in an ever-evolving business environment. This research will draw on a literature review of the use of color in financial reports, both nationally and internationally. Current theories in color psychology, consumer behavior, and accounting will serve as a basis for evaluating the impact of color use in financial reports.