The Influence of Packaging and Product Quality on Consumer Purchase Interest of Indomie Brand Instant Noodles in Sedayulawas Lamongan
Abstract
Introduction: This study aims to describe the level of influence of packaging and product quality on consumer buying interest in Indomie brand instant noodles in Sedayulawas Lamongan. Method: This study uses quantitative research methods using survey methods through questionnaires as an instrument to obtain data. Questionnaires are made in google form and in printed form, then distributed online and offline (face to face). Finding/Results: The results of this study indicate that the coefficient of determination (R2) is 0.373 (37.3%), meaning that the magnitude of the influence of the packaging variable (X1) and product quality (X2) on consumer buying interest (Y) is 37.3% and the rest is 62. ,7% influenced by other variables not proposed in this study..
Full Text:
PDFReferences
Literature Sources:
Alma, B. 2007. Marketing Management and Service Marketing . Revised Edition. Alphabet. Bandung.
Assauri, Sofjan (2010). Marketing Management Basic concepts and strategies. Rajawali Press : Jakarta
Ibn. 2020. Definition of Product Packaging: Types, Purpose, and Benefits for Business. https://Accurate.id/Marketing 04 December 2022 (20:00) .
Kotler, P., Armstrong, G., & Opresnik, MO (2018). Principles of Marketing . United Kingdom: Pearson Education Limited.
Prawiro. M. 2020. Definition of Quality: Understanding what is Quality and its Elements.
https://www.maxmanroe.com/vid/html . February 16, 2022 (21:00).
Sugiyono. (2013). Educational Research Methods Quantitative, Qualitative, and R&D Approaches. Educational Research Methods Quantitative, Qualitative, and R&D Approaches .
Sugiyono. 2018. Qualitative Quantitative Research Methods and R&D. Alphabet.
Unyu, I. 2015. The Legend of the Origin of Sedayulawas Village.
http://iefaunyu.blogspot.com/2015/04/legenda-asal-usul-desa-sedayulawas.html?m=1 . 6 july 2022 (09:00)
Research Sources:
Ahmed, RR Parmar, V., Steinberg, AM, Raheem, AR, Vishnu, P., & Ahmed, AM (2014). IMPACT OF PRODUCT PACKAGING ON CONSUMER'S BUYING BEHAVIOR Understanding Structural Equation Modeling View project Relationship between Demographic and internet Usage View Project IMPACT OF PROUCT PACKEGING ON CONSUMER'S BUYING BEHAVIOR. European Journal of Scientific Research , 122(2), 125-134. http://doi. Org/10.13140/2.1.2343.4885.
Lathifah, A. Making Raw Des Noodles from a Mixture of Tapioca Flour and Wheat Flour. Journal of Food Science and Technology .
Larissa, EA 2015. The Influence of Packaging Attributes on Consumer Purchase Interest Empirical Study on ABC Cup Noodle Consumers in Surakarta City. Thesis . Management Studies Program. Muhammadiyah Surakarta university. Surakarta.
Neldi, M. Kumbara, BV Yunita. 2020. Measuring Consumer Buying Interest through Consumer Satisfaction at PT. The Great Tower of Padang. Journal of Applied Management Science. 2(1).
Setiawan, D. 2020. The Influence of Perceived Price and Product Quality Packaging on Buying Interest Case Study of Snack Rado Consumers in Purwokerto. Thesis. Management Studies Program. Duta Wacana Christian University. Yogyakarta.
Willy and Nurjanah, S. 2019. The Effect of Product Packaging and Taste on Purchase Intentions that have an Impact on Energy Drink Customer Purchase Decisions. Journal of Management Science. 9(2): 65-74.
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Lamongan
Jl. Raya Plalangan-Plosowahyu Km. 3 Kabupaten Lamongan Jawa Timur, Kode Pos 62218
 --------------------------------------------------------------------------------------
Journal Economics, Management, and Business Research is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. © All rights reserved 2020. Journal Economics, Management, and Business Research
