The Influence of Packaging and Product Quality on Consumer Purchase Interest of Indomie Brand Instant Noodles in Sedayulawas Lamongan
Abstrak
Introduction: This study aims to describe the level of influence of packaging and product quality on consumer buying interest in Indomie brand instant noodles in Sedayulawas Lamongan. Method: This study uses quantitative research methods using survey methods through questionnaires as an instrument to obtain data. Questionnaires are made in google form and in printed form, then distributed online and offline (face to face). Finding/Results: The results of this study indicate that the coefficient of determination (R2) is 0.373 (37.3%), meaning that the magnitude of the influence of the packaging variable (X1) and product quality (X2) on consumer buying interest (Y) is 37.3% and the rest is 62. ,7% influenced by other variables not proposed in this study..
Referensi
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