Strategi Diferensiasi pada Pelayanan Kepuasan Pasien Pratama Rawat Inap Muhammadiyah Parengan

Abstract

Introduction/Main Objectives: Differentiation strategy is a marketing strategy that provides its own value that is different from competitors in order to increase customer satisfaction. Background Problems: Researchers want to know how much influence the differentiation strategy has on patient satisfaction at the Muhammadiyah Inpatient Primary Clinic Parengan, Maduran, Lamongan. The purpose of this study was to determine the differentiation strategy at the Muhammadiyah Parengan Inpatient Pratama Clinic. Novelty: The current study highlights the indicators of differentiation strategy which include: products, services, personnel, distribution channels, and image. In addition, another distinguishing element is a descriptive analytical research approach, to find out the variables that strengthen or weaken in producing the right strategy. Research Methods: This research was conducted at the Muhammadiyah Inpatient Primary Clinic, Parengan. The sample was selected using the simple technique with purposive sampling, while the analysis used classical assumptions and multiple regression. Finding/Results: Research shows that differentiation strategy has an influence on patient satisfaction at the Muhammadiyah inpatient primary clinic in Parengan, Maduran, Lamongan.